Video Marketing Tools
Here’s a list of some popular video marketing tools that online marketers frequently use:
1. Vidyard
Vidyard is a video hosting platform designed for businesses to create, host, and track video performance. It provides video analytics, lead generation tools, and CRM integration.
2. Wistia
Wistia is a professional video hosting platform for businesses, providing in-depth video analytics, customizable video players, and marketing integrations with platforms like HubSpot and Marketo.
3. Animoto
Animoto is an easy-to-use tool that lets marketers create professional-quality marketing videos with templates. It’s perfect for social media ads, product videos, and promotional content.
4. Vimeo
Vimeo is a video-sharing platform that offers tools for businesses to upload, share, and market videos. Its paid plans provide advanced customization, privacy controls, and analytics.
5. Promo.com
Promo.com helps marketers create promotional videos using a library of licensed music, video clips, and customizable templates. It’s particularly useful for creating video ads for social media.
6. Adobe Premiere Pro
Premiere Pro is a high-end video editing tool that allows marketers to create and edit professional-level videos for campaigns. It offers advanced editing features, making it a top choice for marketers who want complete control over video production.
7. Final Cut Pro
Apple’s Final Cut Pro is another high-end video editing tool used by marketers and professionals to create high-quality videos. It’s popular for its advanced editing features and smooth integration with Apple products.
8. Lumen5
Lumen5 is an AI-powered tool that helps turn blog posts, text content, and articles into video content. It’s ideal for content marketers looking to quickly convert written content into engaging videos.
9. InVideo
InVideo offers templates for creating marketing, promotional, and social media videos. It’s beginner-friendly and provides a range of customization options, from adding text to video effects.
10. Wave.video
Wave.video is a video creation platform with built-in stock footage and music, allowing marketers to create and edit videos for different social media platforms. It also includes features for video hosting and analytics.
11. Camtasia
Camtasia is a screen recording and video editing software, perfect for creating tutorial videos, demos, and explainer videos. Marketers can use it to create educational or product-related videos.
12. Biteable
Biteable offers pre-made templates for creating short, engaging videos, especially for social media. It’s designed for marketers looking to quickly create visually appealing content.
13. Soapbox by Wistia
Soapbox is a Chrome extension by Wistia that allows users to record, edit, and share videos easily. It’s great for creating personalized video messages, product demos, and customer communication.
14. Magisto
Magisto is an AI-powered video editing tool that helps marketers create compelling video content quickly. It automatically edits raw footage into professional-looking videos with minimal input.
15. Kapwing
Kapwing is an online video editor that includes tools for trimming, resizing, and editing videos, as well as adding captions. It’s ideal for creating social media videos.
16. Veed.io
Veed is an online video editing tool with features like subtitle generation, adding filters, and screen recording. It’s commonly used for creating marketing and social media videos.
17. iMovie
Apple’s iMovie is a basic video editing tool suitable for marketers on a budget. It offers a range of features for editing videos and adding effects, perfect for beginner-level video creation.
18. Descript
Descript is a video and podcast editing tool that turns your video and audio content into text, allowing you to edit it like a document. It’s useful for video marketers looking to create transcriptions, captions, and easily edit content.
19. Moovly
Moovly is an online video maker with a focus on marketing and explainer videos. It offers templates, stock assets, and a drag-and-drop interface for easy creation of professional videos.
20. Powtoon
Powtoon is a platform for creating animated explainer videos. Marketers use Powtoon for creating visually engaging presentations, tutorials, and marketing content in a fun and interactive format.
These tools help marketers with a wide range of tasks, from video creation and editing to hosting, analytics, and distribution across platforms like YouTube, Facebook, Instagram, and other social channels.